About Gratitude Xpressed
Helping Irish hotels turn past guests into loyal, direct bookers.
What is Gratitude Xpressed?
Gratitude Xpressed is a guest retention platform built specifically for independent Irish hotels. We help hoteliers stay connected with their guests long after checkout — through thoughtful, automated email campaigns that feel personal, not promotional.
When a guest stays at your hotel, they experience something special. Our job is to help you keep that connection alive. Through carefully timed post-stay messages, seasonal greetings, anniversary notes, and gentle win-back campaigns, we turn one-time visitors into guests who come back — and book directly.
Every direct booking means less commission paid to online travel agencies. For a hotel with 50 rooms, that can mean saving tens of thousands of euros every year. But it is not just about the money — it is about building genuine, lasting relationships with the people who walked through your doors.
Why Gratitude?
The name is no accident. Gratitude is one of the most powerful forces in human life — a quiet key to harmony, well-being, and deeper connection with the world around us.
When we express genuine thanks — to our guests, our colleagues, the people who make our days richer — something shifts. Relationships strengthen. Trust grows. People remember how you made them feel.
We built this platform on that principle. Every email your hotel sends through Gratitude Xpressed is an expression of appreciation. A thank-you note after a stay. A warm invitation to return. A reminder that they are valued, not just another booking number.
Built for Irish Hotels
We understand the Irish hospitality landscape — the warmth, the personal touch, the pride in welcoming guests.
Independent Hotels
Designed for independently-owned properties with 20-80 rooms who value personal guest relationships.
Irish Localised
All data hosted in Ireland. GDPR compliant from day one. Built with Irish hospitality in mind.
Cut OTA Commissions
Every guest who books directly instead of through an OTA saves you 15-20% in commission fees.
The Person Behind the Idea
Andrew Mits
Founder & Developer
After seeing how much independent Irish hotels lose to OTA commissions — often 15-20% of every booking — Andrew built Gratitude Xpressed to fix that. The idea is simple: hotels already have a relationship with their guests, they just need a way to stay in touch. Automated, personal emails bring those guests back to book direct, keeping thousands of euros in the hotel's pocket instead of Booking.com's.
Always happy to chat — reach out anytime.
